So, I was having a rip roaring night with my cup of tea in front of trashy, reality telly when the worlds finest advert appeared on screen.
Now in this neck of the woods, everyone awaits the arrival of the John Lewis, (super duper, ever so lovely, department store) Christmas advert as it is ALWAYS a sniffle bringer. This year it features Monty the penguin, falling in love from the eyes of a child. It’s a winner. It always is. But then I was all of a sudden and straight away, blown away by another. Interestingly enough, from Sainsbury’s the supermarket. This is a long commercial but I was hooked. The advert retells the story of Christmas Day, 1914 when British and German soldiers came out of their trenches and had a bit of a footy game in no mans land. The supermarket reconstructed the trench scenes with the help of a war historian and the Royal British Legion which runs the annual poppy campaign.
In my opinion it is beautifully constructed, perfectly timed with the WW1 centenary remembrance and it makes you believe in the real compassion of the human spirit. That’s what Christmas should be about, right? Well not to some. The advert has already had a ton of complaints for using war imagery to sell Christmas and, that of a brutal war, where many were pointlessly killed. But then people always find something to bitch and whine about and I think it brings a much better message about humanity than having a whole load of tat shoved in my face that stores think I should buy, like Jesus wanted.
The advert features a chocolate bar that is for sale in Sainsbury’s, at the cost of £1.00p. All profits of which are being given to war veterans. Said chocolate bar is selling at 5000 an hour! Smart marketing that, cos you’re always going to buy something else once in store but that’s also proper generous and makes me feel better about them ungraciously nabbing back half my nectar points this year. Sainsbury’s, you are forgiven.
For those who haven’t had the pleasure, here is the advert: